1/25th Scale Automobile Advertising Premiums
They aren't new to new car dealerships and the reason they've lasted so long is a phrase that came out of 1950s car sales culture: "The small ones sell the big ones."
As far back as the 1940s, the Big Three Automakers and even some of their smaller competitors went to model makers like ATM and Jo-Han for detailed cars they could give away to the children of prospective automobile buyers. Over the decades, these cars have become highly valued by both car enthusiasts and toy collectors.
The model pictured here is a 1998 Chevrolet Corvette decorated as the Indianapolis 500 Pace Car from that same year. Note that its box is for another GM model, which often happens when large collections are broken up.